Social posts
Social posts live in the Social tab of a conversation, and everything there can also be done by asking in the chat (“make three Instagram posts from our menu”, “turn this picture into a post”). You need a connected social account.
The gallery
The Posts view shows every draft, scheduled post and published post as a picture with its text beside it. Open one to edit the text, change the picture, pick where it goes and when. Text-only posts are in the gallery too, with a place for a picture.
A post can have several versions, one per network. Selda writes each for its network: Instagram shorter with hashtags, Facebook longer with a link, TikTok built around a video or carousel and a hook, LinkedIn in an expert tone. Each version names the network, the place (feed, story, reel, carousel) and the time.
Stories, reels and carousels need a picture or a video. TikTok has no placement choice.
Where and when it reaches people
For each version Selda suggests the network, the place and the time, with a Why. The reason says what it stands on:
- Your own published posts, when there are some: the real count and average from your account.
- General knowledge, when there are none. It then says so plainly: general advice, not your data.
It is a suggestion. Nothing is chosen for you.
How the text is written
Social text follows the same rules as a message from you, plus rules for a feed:
- Written like the owner of a small business writing it themselves. No slogans, nothing that reads like an AI wrote it.
- No compliment opener and no stock phrase. The first line is the point. On Instagram only the first line shows before the fold, so it carries the point. Length follows the network.
- At most one or two emoji, only where they mean something. No exclamation chains, no em dashes.
- Nothing invented: no customers, ratings or results that are not in your material.
- Your own writing rules from the Brain and your own note on the post outrank these defaults.
- Selda is never mentioned in the post.
Hashtags
Hashtags are listed separately from the caption, 3 to 8 of them: the town or area, the kind of business with the town, the trade, and a branded tag only if your material names one. Reach-bait tags (#love, #followme, #viral and similar) are removed, and the screen says which were removed. If fewer than three real ones remain, it reports that instead of padding the list.
The theme of your accounts
Selda reads the latest posts on your connected accounts, with their likes and comments, and summarises the theme and voice. New posts continue that theme and voice. If your note asks for something new or different (“something else this time”), the theme is set aside for that request. The theme describes style and subject only, never facts about your business.
Pictures
- Your own pictures first. A caption proposal offers the workspace’s pictures before anything else.
- Generated only on your press. Selda does not create a picture by itself. When you press generate, it makes one.
- AI label. A generated picture comes with a note that it was made by an image generator and that networks may label it as made with AI.
What is never done for you
Writing and planning are Selda’s work. Publishing is your press. A post is never published, and never claimed to be published, unless you pressed it. See Publish queue.