Glossary

• Workspace: your go-to-market home (one organization). Holds your product context, campaigns, leads, and inbox.
• Project: the product/company a workspace is doing GTM for.
• ICP: ideal customer profile; the audience Selda targets.
• Lead: a company + decision-maker Selda found and researched.
• Campaign / run: one execution of the engine that discovers leads and drafts outreach.
• Pipeline: the engine flow: URL → audience → discovery → research → message.
• Sales Inbox: where inbound replies land and get handled.
• Credits: the org-level usage currency for engine work.
• Channel: a way to reach prospects (email, LinkedIn).
• MCP: Model Context Protocol; lets external AI tools use Selda.