Boosting a post

A boost turns a post into a paid ad. It spends money, so it is always a card with your press. The Ads tab shows the ad plan, the posts you could boost, running ads and their numbers.

What the card needs

A boost card needs a post, the account, a goal (engagement, traffic, awareness or video views), a daily budget, a number of days (1 to 90) and the countries. If you have not given one of these, Selda asks. It does not fill it in.

The small-budget playbook

For a small local business Selda proposes the smallest effective boost and explains it:

• Run it 3 to 7 days. A short run reaches fresh people. A longer run on a small budget mostly shows the same people again.
• Target a radius around the business, not a whole country. If you sell nationally or online, target the countries where your customers are, and no more.
• One goal, not several. One audience, not several small ones.
• Boost a post that already got some natural response. When you have published results, it points at your own best post. When you do not, it says that the advice is general, not your data.
• Pick a daily amount you are fine spending in full over the days. If it is too small to last, shorten the run instead of thinning it out.

The playbook states a principle, never a budget figure. Selda holds no price or reach figure for your area and names none. The platform shows its own estimate before you confirm.

A smaller budget over fewer days reaches fewer people but costs little and shows you quickly whether the post works. You can boost the same post again.