How Selda contacts people
Plain answers about where contact data comes from, on what basis Selda reaches out, and what happens when someone says no. Everything on this page describes how the product actually behaves.
Where contact data comes from
Selda researches companies and decision-makers from publicly available sources:
- The company’s own website, most contact details come straight from public pages (contact pages, team pages, imprints).
- Public business registries and directories, company records and public listings (for example business registries and map/directory listings).
- Professional contact databases, publicly listed business contacts (for example Hunter).
- Data you bring, contacts you import or add yourself.
Each lead in your CRM shows where its contact info came from. For leads researched before this tracking existed, Selda shows a neutral “found during research” note instead of guessing.
Selda researches business contacts at companies (B2B). It does not buy consumer lists or scrape private data.
The basis for reaching out
Selda’s outreach model is 1:1, researched, business-to-business contact: a small number of high-fit companies, each message written from real research about that company, sent from your own connected inbox. This is the model commonly operated under legitimate interest for B2B outreach in the EU.
Two honest caveats:
- Whether legitimate interest applies to your outreach depends on your business, your audience and your jurisdiction. This page is not legal advice, consult your own counsel.
- You are the sender. Selda drafts and researches; nothing is sent without a human approving it first.
What happens when someone opts out
When a recipient replies asking not to be contacted, Selda handles it automatically:
- The reply is classified as an opt-out.
- The contact is added to a permanent suppression registry, they will never be contacted by that workspace again, and their contact details are never re-collected by Selda’s research.
- Their personal data (name, email, phone, social profiles, conversation history) is erased from Selda’s research database.
- Any active follow-up sequences to that person are stopped immediately.
The thread in your Sales Inbox shows an “Opted out” marker so you can see it was honored.
You can also do this manually: every lead in the CRM has a “Do not contact” action that triggers the same suppression, erasure and sequence stop.
Data deletion
- Opt-out or “Do not contact” erases the person’s personal fields from Selda’s research database and permanently suppresses the contact (the suppression entry itself is kept, it is what guarantees they are never contacted again).
- Deleting your account removes your account data (Settings → Account).
- For data subject requests (erasure, access, objection) beyond the built-in flows, contact support, suppression and erasure are applied to the global research database, not just one workspace.
Questions
For anything not covered here, contact support.