The app

The Selda app

The main way to use Selda is the app at app.selda.ai. Everything else on these pages is a different door into this same machine.

A workspace is where one go-to-market lives: one product, its Brain, its campaigns, its leads and its inbox. Run several products, or several clients, and each gets its own workspace.

The rail on the left

What it is for
HomeWhere you are and what is worth doing next.
CampaignsWhere a campaign is built, step by step. The centre of the product.
InboxReplies, and the drafts Selda has prepared for them.
LeadsEvery company and person Selda has found or you have imported.
ResultsWhat went out, what came back.
BrainWhat Selda knows about your business, and the rules it must respect.
SettingsPlumbing: accounts, connections, billing, team.

The dividing line between the last two is worth learning, because it is the one people get lost in. The Brain is what Selda does for you and what it must respect. Settings is plumbing. If you are looking for the rules about when Selda holds a message back, they are in the Brain, under When Selda holds a send, not in Settings.

Building a campaign

Seven screens, in order, each one a decision that is yours. Selda does the work and shows you what it found. You say what happens next.

1. The brief. What this campaign should do, who it is for, how many companies, which language, which market. Selda proposes and you adjust, and you are never handed an empty field. If you already have your own campaign document, you can hand it over instead and Selda completes it rather than having opinions about it.

2. Companies. Selda goes and finds them, and shows you every one with the reason it is on the list. Nothing is silently dropped: a company with no website or one that looks like a competitor is flagged, with the reason, and removing it is your press. If the list falls short of the number you asked for, Selda says how far short and why, and offers to look for more. It does not go looking on its own.

3. What the search looks for. Which titles, how many people per company. On its own screen, before the search runs, so you can see what is about to be looked for.

4. People. The decision-makers, with what Selda found about each. Same rule: shown, never quietly removed.

5. The message contract. What every message in this campaign says: the angle, the structure, the sign-off, the ask. One place, so you are not editing thirty messages to change one thing.

6. Review. The actual messages, one per person, each grounded in real research about that company. Edit any of them. This is the screen that decides what goes out.

7. Send. The channels, the sending account, the settings that govern this send, and anything still standing in the way. Then the one press that sends.

Nothing sends until step 7. Not a discovery run, not a draft, not a follow-up. The engine’s whole output is drafts.

Replies

Replies land in the Inbox with a draft answer already written, in the same voice as the original message. You edit it or you replace it. Sending the reply is your press, the same as everything else.

Connect what actually sends

Selda sends from your own accounts, never from Selda infrastructure. In Settings → Channels you connect:

  • Email, Gmail, Outlook or any IMAP mailbox.
  • LinkedIn, on Pro and above.

Both are connected once and used by every campaign in the workspace.

Credits

Credits are Selda’s work, drawn from one pool per organisation: researching a company, finding the decision-maker, writing a message. Receiving replies is always free. The balance and the top-up packs are in Settings → Plan and billing. See Getting started for what each plan carries.

Next

Your websiteTelegram