Prompts that do something
Copy these. They work in the app’s own chat, in the Telegram bot, and in any AI client connected to the MCP server. Where a prompt only works in one place, it says so.
Replace anything in <angle brackets> with your own.
Nothing on this page sends a message. Prompts that mention outreach produce drafts. The send is a human press in the app, and no phrasing changes that.
Set the workspace up
Teach it what you sell. Selda writes from what it knows, so this is the highest-value five minutes you will spend.
Here is what we sell: <product>. It costs <price>. Our customers are usually <who>.
The thing that makes them buy is <trigger>. Save that to the Brain.Read <your-website-url> and tell me what you understood about our product, our
customers and what we are actually selling. Do not write anything yet.Say what you will never claim. This one prevents more bad messages than any positive instruction.
Add to the Brain: we never claim <thing>, we do not work with <segment>, and we
never promise delivery times.Find customers
Find <20> <type of company> in <place> that <the signal that makes them a fit>,
and tell me why each one is on the list before you research them.I want meetings with <role> at companies that <situation>. Propose three angles,
tell me which you would pick and why, and wait for me to choose.Name the companies yourself when you already know who you want. This is cheaper and better than a search, because there is nothing to guess.
Add these as leads and find the right person at each: <list of company names>Take the companies on this page and add them: <URL>In Telegram the short forms work: send a list of names, or a photo of one (a sign, a business card, a slide), and Selda comes back with a proposal to accept or drop.
Use research you already did
The highest-quality outreach Selda writes is the outreach it did not have to guess at. If you or another AI tool already wrote up a company, hand that over.
Here is my write-up of <company>. Use it as the research, do not crawl the site,
and draft the first message from it: <paste your analysis>I have one file per company in <folder>. Upload them, make one campaign of it,
find the decision-makers and draft the messages.Selda stays faithful to what you wrote and invents nothing beyond it. A vague write-up produces a vague message, so keep it factual.
Check on things
What is the status of that run? How many companies, how many drafts, and is it
waiting for me?Show me the campaign stats: sent, replies and meetings, not just sends.How many credits do we have left, and what would one more run of <30> cost?Which leads replied and nobody has answered yet?On a run, always ask “is it waiting for me?” The engine deliberately stops at the company list and waits for a person. That is not a hang.
Handle replies
Draft a reply to <person>'s message. Same voice as the original, answer the
question they actually asked, and do not promise anything that is not in the Brain.Read the last <10> replies and tell me which ones are worth my time, with the
reason.Ask why, not just what
Selda’s judgement is meant to be visible. These prompts pull it out.
Why did you drop <company>? Show me the reason, and put it back if the reason is
that its website is bad.Why is this message going to this person? What do you actually know about them?This list is shorter than I asked for. How far short, and why, company by company?Have a coding agent build the integration
Paste this into Claude Code, Cursor or Lovable, in the project you want to connect:
Read https://docs.selda.ai/llms-full.txt
Then add Selda to this project: when <a form is submitted / a trial starts / a
customer signs up>, call events.ingest with the person's details and what
happened. Use an idempotency key derived from the submission so a retry replays
instead of creating a second lead. Put SELDA_API_KEY and SELDA_PROJECT_ID in the
environment, never in the code. Start with a test key.For a webhook receiver:
Read https://docs.selda.ai/connect-your-app/webhooks
Add an endpoint that receives Selda webhooks. Verify X-Selda-Signature against
the raw body BEFORE parsing it, reject anything that fails, and handle
reply.received by <what your app should do>.The app also has a “Copy setup prompt” button that fills in your own product and project id.
What to say when it goes wrong
That message reads like AI. Tell me which line did it and rewrite just that one.You used a fact I cannot verify. Show me where it came from, and drop it if the
source is not real.Stop. Do not spend anything. Tell me what you were about to do and what it costs
first.The last one should never be necessary. Anything that spends is supposed to propose first and wait for your yes. If something spent without asking, tell us: support@selda.ai.